Through the Eyes of Culture 

The Cilantro Animation Studios vision is to see as each culture sees.  To feel as each culture feels.  Only then can we create relevant and engaging 3D animated characters, scenarios and original stories that viewers can identify with.

Some members of the Hispanic community say much gets lost in translation when American firms, ad agencies or major television networks try to reach out to them.  Merely converting their English-language media solicitations, television programs and films to Spanish is often ineffective.  This failure to communicate is usually the result of one glaring mistake: assuming all Hispanics are alike, when in truth their origins trace back to a wide range of nationalities – Mexican, Puerto Rican, Cuban, Peruvian, Venezuelan, Colombian, Ecuadorian, and many more – with distinctly different customs, expressions and cultural sensitivities. 

This is not to say there is no common ground.  Some Hispanics may very well respond to the same media campaigns designed for the general English-speaking population.  Why?   Consider San Antonio, Texas.  More than half of the 2.3 million residents living there are Hispanic.  But seventy-five percent have been acculturated because their families have lived in the Lone Star state for generations. 

Confused?   Don’t be. The mission of Cilantro Animation Studios is to enlighten you with key factors – historic origin, age, gender, accent, slang, body language and more – so that you successfully communicate with the diverse and evolving Hispanic community.

The Cilantro Animation Studios staff represents a wide range of educational backgrounds and Latino-American cultures.  Together we create media messages – via television series, commercials, and films – that are tailored to the specific needs and appetites of the Hispanic audience.    .

So before you reach out, we suggest you reach us.  Schedule a consultation with Cilantro Animation Studios– the gateway to the Hispanic-American market.

Yes!  I want to schedule a Cilantro consultation! 

Please call us at (866) 741-6075